IP tracker: what is it and how can it help you?

What is an IP tracker?

Whenever you visit any website, you leave a trace. How? In the form of unique IP address that helps in identifying your system, its location and many other important parameters attached to it. Businesses everywhere is using professional IP tracking tools ( IP tracker ) in order to know their visitors and their queries so that it can be used to improve customers’ experience and in turn, their ROI.

What does an IP tracker tell you?

A powerful IP tracker tool will let anyone know the country and ISP of the IP address. Though the IP address does not tell about the user’s personal identifiable information but linking it to the user is possible. IP trackers often help advertisers and market researchers for commercial uses. There are sites that have users’ personal info linked to their IP address in their database. So, hackers may access these information for malicious use and one need to be aware to keep their IP address protected from such IP trackers.


Protecting your IP address from IP tracking

It is always advised to be cautious while sharing personal information on the internet. Besides that there are some techniques and tools to mask your IP address that you may adopt. Some of them are free and some are available at a reasonable cost be sure to loo at your cybersecurity expense . Also, you may get dynamic IP address that changes automatically from your ISP. Use of VPN or virtual private network is another popular technique. But, if you want to protect your business completely you may engage some professional service providers to protect your IP.

IP tracker and GDPR compliance

Regarding privacy, IP tracking has recently become a sensitive matter. Especially from the introduction of GDPR. As far as web tracking is concerned, GDPR introduced a couple of key points:

  • The GDPR concept of personal data includes online identifiers and location data. So, these data must be treated in the same way personal data are;
  • Online identifiers include cookies (EU GDPR Recital 30).

To meet GDPR requirements, Swascan offers a GDPR Self-Assessment tool that allows companies to verify and measure their Compliance level to GDPR. Swascan GDPR provides guidelines and corrective actions (an actual action plan) to implement in terms of Organization, Policy, Staff, Technology and Control Systems. Clicking on the button below you can start your Swascan Free Trial that includes GDPR Self-Assessment:



In order to assure to your business the best tool available, Swascan developed a special cybersecurity platform. It is completely in Cloud, Pay per Use and SaaS. You can see for yourself in our brochure: Cybersecurity platform and have an in-depth look at our services. Our three services cover all the governance needs in terms of risk management and periodic assessment. Basically, if you need to understand the areas in which your efforts must focus, Vulnerability Assessment, Network Scan and Code Review are the right tools for you. Last but not least, don’t forget GDPR: our platform is 100% GDPR compliant ( GDPR infographic ).

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